Tupperware Unveils Vision to Reduce Plastic, Food Waste by 2025

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The company is now a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment to help create a circular economy for plastic.

Waste360 Staff | Jun 07, 2019

Tupperware Brands announced its “No Time to Waste” vision to significantly reduce plastic and food waste by 2025. Through “No Time to Waste,” the company and its global network of 3 million sales force, 12,000 associates and suppliers are unified in their approach to reduce—and eventually eliminate—waste.

At the start of the plastic revolution nearly 70 years ago, Tupperware said it introduced reusable, long-lasting plastic in the home. Now, Tupperware Brands said it continues to design products that are durable and made to keep food fresher, longer and to be reused for years to come. “From the start, these designs have been rooted in sustainability—from Earl S. Tupper’s signature seal that was uniquely designed to lock in freshness, to today’s modern Eco Water Bottle, which replaces single-use plastic bottles,” according to the company.

“Our company’s purpose has always centered on the belief that our products and the opportunities we present through our business have the power to change lives for the better,” said Tricia Stitzel, chairman and CEO of Tupperware Brands, in a statement. “Through ‘No Time to Waste,’ we are deepening that purpose by making changes in our products, operations, recycling and partnerships to increase the longevity of our planet, our people and the communities in which we live and work.

Tupperware Brands has set a series of goals and strategies to help ensure that its impacts reflect the needs of a circular economy:


Partnerships: In order to help advance global solutions to key areas of waste pollution, Tupperware has strategically aligned itself with two partners:

  • Advancing global progress of circular economy: Tupperware has signed on to the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, committing to a set of concrete 2025 targets and to report progress against these, with the aim to, together with the more than 350 other signatories, help create a circular economy for plastic.
  • Advancing service in disaster relief sites and reducing waste: Tupperware recently announced a partnership with World Central Kitchen, a global nonprofit founded by world-renowned Chef José Andrés, centered on reducing the impact of single-use plastic waste in disaster relief efforts by providing in-kind reusable Tupperware products and logistical support for unforeseen disasters around the globe.


  • Material innovation: In collaboration with supplier SABIC, Tupperware Brands is one of four companies to introduce a revolutionary new material, certified circular polymers, made from mixed plastic waste. Beginning in summer, Tupperware will introduce the certified circular polymers in new products that will be designed to aid in the reduction of single-use plastic products.
  • Product design: All Tupperware products are designed to be used again and again, reducing the single-use plastic that is heavily responsible for harming the environment and minimizing food waste. Products will continue to be designed for increased reusability and will be marketed and demonstrated in a way that increases users’ sustainable practices.


  • Packaging: By 2025, Tupperware will eliminate the use of single-use plastic packaging when delivering products to consumers by utilizing alternatives, such as packaging made of compostable material.
  • Operations: Tupperware is reducing waste, increasing renewable energy and limiting the amount of water used to operate. Across all manufacturing facilities, Tupperware is targeting zero waste to landfill by 2025.


  • Consumption: Tupperware is committed to making products that make it easier for consumers to reduce their own waste by offering single-use plastic alternatives. Through marketing and communication with its sales force, Tupperware said it will continue to educate and inspire consumers to use products in this way.
  • Recycling: Tupperware is enhancing the return process for all its products with the goal that by 2025, 90 percent of returned products will be recycled and repurposed.

“Through our products, operations and our supply chain, we are integrating sustainable practices into all we do,” said Mark Shamley, vice president of global social impact at Tupperware Brands, in a statement. “‘No Time to Waste’ is a reflection of our heritage of reusability and product innovation and takes us into the future as a responsible corporate citizen, dedicated to making a difference in the world around us.”

Solar United Neighbors improves RFP criteria to help solar co-op members choose best installer

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Solar United Neighbors has made an important step to encourage greater corporate responsibility within the solar industry. The organization helps thousands of people each year install solar energy systems on their homes through bulk purchase groups known as solar co-ops. Recently, the organization worked with Florida For Good to update the request for proposal (RFP) process its co-op members use to choose an installer. The changes will help co-op members better account for how prospective installers respect their community, their employees and the environment.

Learn all about solar co-ops, also known as group buy programs, here. 

“Solar co-op members use bulk purchasing power to get a good deal on a quality solar installation,” said Angela DeMonbreun, Florida program director for Solar United Neighbors. “Working with Florida For Good, we’re helping co-op members use that same power to ensure bidding installers share their values in how they run their business and how they impact their community. We are hopeful this will set high standards across the industry.”

Solar co-ops work by members collaborating in order to learn about solar energy and subsequently choose an installer. The co-ops are free to join, and joining is not a commitment to purchase a system. Solar United Neighbors facilitates this process by developing a request for proposal for the installers to bid on as part of an open and competitive bidding process, and a volunteer selection committee made up of co-op members meets to review each proposal. That committee then selects an installer that best serves the needs of the co-op who then develops personalized proposals for each member. Members then review their bids and decide individually if going solar is right for them.

Solar United Neighbors worked with Florida For Good to develop criteria to include in the RFP that gives co-op members a fuller understanding of how the companies bidding on the co-op operate. The new questions screen installers for a variety of items. These range from diversity and inclusion efforts, such as the employment of women, minorities and residents from unemployed or underemployed communities to information about the payment of a living wage in each community where they work.

“The main mission of Florida For Good is to spread the idea that business can elevate humanity when practiced ethically in all aspects, from sourcing to supply chain to final product or service,” said Jared Meyers, co-founder of Florida For Good. “We suggested these changes to the RFP in order to encourage Solar United Neighbors to add even more good to what they do for the planet. They are already accelerating society towards a future with less pollution by making renewable energy options easily attainable for communities, and with this new screening process they can compound upon that good by providing their co-op members with installers that share their values.”

News item from Solar United Neighbors

Rethink Your Business Before It’s Too Late – Podcast by RealLeaders

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This week I had the opportunity to interview multi-business owner Jared Meyers of Legacy Vacation Club and Salt Palm brands who recently launched Florida For Good to help inform, inspire and connect Florida business owners to rethink the way they do business.

You never know whom exactly you’re going to get on the opposite end of a podcast, some guests try to promote their own brand, book, or thought leadership but for the hour I spent with Jared we focused on what motivated him beyond his businesses.

I got to know the real Jared, and the real Jared genuinely felt obligated to spread the word about what mistakes lead to his epiphany (See below).

“A lot of times our epiphanies in life or the lessons we learn are because we go through tough times…”

Tough times call for tougher decisions. The next decision he would make would change his life [and potentially yours] forever. If the business owner community prioritized stakeholder value over shareholder value how might that impact their bottom-line? So I asked him this…

“Why not be a leader and do it proactively?”

Jared’s debacle inspired a new purpose, one that transparently fosters shared value leadership throughout the value chain. By focusing on all stakeholders one must consider its environmental ramifications and reduce its carbon-footprint, pay fair-trade prices, and reveal their company’s impact. But wait! Doesn’t that mean higher costs? Jared you’re crazy! Are you thinking what I was?

“This sort of an investment makes financial sense.”

Failure, realization, and resolution all in under 5 minutes. Jared encompasses the core values of what I deem as a real leadership and it seems to manifest throughout his company’s entire value chain. I’m excited to see if his decisions result in long-term growth and is a model for the next generation of leaders before it’s too late.

If you learned anything from this read today it would mean the world to me if you shared this with your network and continue the discussion on shared value leadership.

I never know who will be on the opposite end of the podcast but I’m grateful it was Jared Meyers. You too can get to know him better by experiencing the full episode below.

Legacy Vacation Resorts All In with Business for Good Approach

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In March, Orlando, Fla.-based Legacy Vacation Resorts (LVR) announced that it had officially achieved Certified B Corporation status. Clean the World, also in Orlando, is another organization that has achieved the B Corporation designation. If you do a search on Hospitality on the B Corporation site, you will find just 15 businesses listed. Among them: Taos Ski Valley, Inc., Qbic Hotels, and the Sleeping Lady Resort. Other hospitality-related businesses can be found under other categories such as Catering & Meeting/Event Management and Travel & Leisure. There are currently more than 2,500 Certified B Corporations in more than 50 countries. One of the most well-known companies: Patagonia, Inc.

This past week I had an opportunity to meet with Jared Meyers, Co-Owner of LVR. Jared is very passionate about the Certified B Corporation program and is doing everything he can to spread the word about it. Jared co-founded the Florida for Good movement, which funds free resources and events to facilitate the spread of business for good and the Certified B Corporation program. Since its inception, LVR has donated more than $50,000 to Florida for Good’s charitable endeavors, with Meyers also dedicating a significant amount of his personal time and income to its growth.

“B Corporation looks at the entire business and how it treats the environment, community, employees and governance,” Meyers says. Participants first complete the free B Impact Assessment. While using the Assessment, one can set goals for improvement, compare one’s performance to similar companies, and learn best practices pulled straight from the Certified B Corp community. The assessment is evaluated by B Lab. Participants are asked to supply supporting documentation. As one example, Meyers says LVR had to submit proof, by county, that it pays its employees a living wage.

A Reasonable Annual Fee

Once the Assessment and supporting documentation is validated (a minimum score must be met), a business can become a B Corporation. There is a reasonable annual fee scaled to the size of the business. Fees start at $500 a year. Companies with more than $1 billion in annual sales will pay $50,000 or more. Participants must recertify every three years. There is no initial onsite audit, but one can occur over time. Representatives of B Corporations gather annually at a Champions Retreat. There are also regional gatherings.

In addition to its Certified B Corporation Status, LVR is a member of 1% for the Planet and donates 1 percent of sales to charitable causes. LVR also offsets the carbon footprint of the stay of each guest who books through the LVR website. LVR offers an option for guests to donate 5 percent of their reservation to a charity of their choice and has a goal of reducing its carbon emissions by 25 percent by 2025. The company is doing that through retrofits as it renovates its properties—LED lighting, water-saving fixtures, insulation, occupancy sensors and more. The company is also a partner of Conscious Capitalism International, an organization that maintains a philosophy based on a simple idea that when practiced consciously, business innately elevates humanity.

“With these various internal changes, partnerships and our B Corp certification, I sincerely believe we will experience company growth, as well as an additional type of traveler at our properties,” said Meyers in a press release announcing the B Corp certification. “These new travelers will share our values and place importance on social responsibility, environmental responsibility and sustainable travel when it comes to selecting their accommodations. I am looking forward to the relaunch of the brand and the many ways in which the company will contribute to the greater good for years to come.”

Legacy Vacation Resorts becomes first B corporation certified multi-state hospitality company in the US

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LAKE BUENA VISTA, FLA – Florida-based Legacy Vacation Resorts (LVR) has officially achieved Certified B Corporation Status, becoming the first multi-state hotel and vacation ownership company in the country to secure the prestigious designation. Administered by the non-profit, B Lab, Certified B Corporations are businesses that voluntarily meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose through third-party review. The certification for LVR comes on the heels of a year-long process to align every aspect of the company with B Lab’s requirements. In that time, LVR has introduced multiple efforts towards a more sustainable business model, including carbon footprint offsetting, waste reduction and enhanced recycling efforts, sustainable lifestyle awareness campaigns, green-focused renovation projects and a living wage initiative for employees in its eight locations across four states.

Certified B Corporations, or ‘Certified B Corps’ are accelerating a global culture shift by building a more inclusive and sustainable economy through a redefinition of success in business. Certified B Corps use profits and growth as a means to achieve positive impact for their employees, communities, and the environment. In order to secure the designation, Certified B Corps must achieve a minimum verified score on the B Impact Assessment, a rigorous appraisal of a company’s impact on its workers, customers, community, and environment, that will ultimately be made public on their website for complete transparency. Furthermore, the certification does not simply prove where a company currently excels, but actually amends legal governing documents for the business, committing ownership to consider stakeholder impact and the balance of profit and purpose for the long term.

“At the start of this journey, I simply began researching ways that I could utilize my resources and abilities to improve society. Through that process, I learned of others directing the prosperity of their businesses towards the greater good,” said Jared Meyers, Co-Owner of Legacy Vacation Resorts. “The most credible businesses doing so were Certified B Corporations. They stood out to me because of their wholistic view of the business, the rigorous verification of business practices, and their values aligned with mine. I am beyond excited to be part of the team that achieved this distinguished certification for Legacy Vacation Resorts.” 

Hoping to inspire other organizations to follow a similar path, Meyers co-founded the Florida for Good movement, which funds free resources and events to facilitate the spread of business for good and Certified B Corps. Since its inception, LVR has donated more than $50,000 to the group’s charitable endeavors, with Meyers also dedicating a significant amount of his personal time and income to its growth. As part of their missions, LVR and Florida for Good encourage companies to take the free impact assessment so they can learn how they measure up against other businesses and learn about the areas in which they can most improve.

Each of the new initiatives introduced as part of the certification process led to the debut of a shift for LVR toward a more sustainable legacy. As part of these efforts, travelers can now offset 100% of the carbon footprint from their stay when booking directly through the resort. In addition, the company offers an option for guests to donate 5% of their reservation to a charity of their choice. Furthermore, they have forged a partnership with Clean the World, another Certified B Corp, that recycles their used hygiene products and repurposes them back to vulnerable communities around the globe. They are also working on their existing buildings to create green renovations by utilizing eco-friendly materials and energy star appliances and fixtures, and they supply electric vehicle chargers at each property, further encouraging the reduction in greenhouse gas emissions. Internally, they are creating a culture of sustainability with employees by encouraging them to make sustainable choices in their daily lives, making a commitment to spend $300,000 annually on raises to ensure each employee is paid a living wage and offering opportunities to receive paid time off in pursuit of volunteer activities as part of their “Day of Hope” campaign launched in 2018.

“This brand relaunch showcases our commitment to a more sustainable future,” said Tony Picciano President & Chief Operating Officer. “We are so pleased to have been officially awarded our B CorpTM Certification and look forward to the continued implementation of sustainability efforts throughout each of our properties. Our mission at Legacy Vacation Resorts is to help families and friends create unique and lasting memories on their travels in a way that is respectful to the environment, employees and the communities where they are found, and we feel that we will now be able to deliver on that mission better than ever before.”

In addition to becoming a Certified B Corporation, LVR is the only multi-state hotel company to be a member of 1% For The Planet, a network of more than 1,500 member businesses, numerous individuals, and thousands of nonprofit partners in more than 40 countries. The organization is fostering a global movement, inspiring businesses to support environmental solutions by making a simple commitment to donate 1% of their revenue sales to various charities working in one of six core focus areas including climate, food, land, pollution, water, and wildlife. The company is also a proud partner of Conscious Capitalism International, an organization that maintains a philosophy based on a simple idea that when practiced consciously, business innately elevates humanity.

“With these various internal changes, partnerships and our B CorpTM certification, I sincerely believe we will experience company growth, as well as an additional type of traveler at our properties,” said Meyers. “These new travelers will share our values and place importance on social responsibility, environmental responsibility and sustainable travel when it comes to selecting their accommodations. I am looking forward to the relaunch of the brand and the many ways in which the company will contribute to the greater good for years to come.”

Florida lifts ban on front-yard vegetable gardens

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One couple’s infamous battle over the right to grow vegetables has resulted in a new bill.

A couple in Miami Shores, Florida, had been cultivating a front-yard vegetable garden for 17 years when, all of a sudden, they were told it was illegal. Apparently vegetable gardens were now only allowed in rear yards, but that wouldn’t work for this couple, as theirs was north-facing and didn’t get enough sun.

Hermine Ricketts and Tom Carroll, indignant at the fact that vegetables were deemed more offensive than boats, RVs, jet skis, statues, fountains, gnomes, pink flamingoes, or Santa in a Speedo in one’s front yard, took their case to the Florida Supreme Court, which ruled in favour of Miami Shores’ right to control design and landscaping standards. In other words, it was a loss for Ricketts and Carroll.

But a few months later, victory was theirs. The front-yard garden ban touched a nerve with enough senators that a new bill just passed in mid-March, stating that Floridians are now able to grow fruit and vegetables in their front yards without fear of local government fines.The Miami Herald cites Republican senator Rob Bradley, who sponsored the bill and described it as a “vast overreach.” Given how many food deserts exist and how hard it can be for many families to access fresh and affordable food, such bans are an absurd step in the wrong direction. Bradley said,

“The world is changing when it comes to food. There’s a big interest when it comes to locally sourced food or organic products. It is our role, our duty to review decisions that are made in the courts that uphold local government actions that violate property rights in the State of Florida … When you own a piece of property, you should be able to grow food on that property for your family’s consumption.”

Ari Bargill, the lawyer who represented Ricketts and Carroll, is pleased with the new legislation, saying he “looks forward to the day where no Floridian would worry about crippling fines for the offence of growing cabbage.”

Not everyone supports it. The ironically-named Democrat senator Gary Farmer voted no because he fears front-yard gardens will attract iguanas and rats. (Why this isn’t a concern in rear-yard gardens, I am not sure.)

The bill doesn’t solve the dispute fully. It only preempts local government rules, not restrictions set by homeowners’ associations or other groups. But it’s a great start, and one that will hopefully inspire others to rip up their useless grass and plant some useful vegetables instead. The more front-yard vegetable gardens there are, the more normalized it will become – and the more secure the food system will be, too.

(Wanting some inspiration now? Check out Fine Gardening‘s tips on making an attractive front-yard veggie garden.)

How Women Are Rising in Business

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The new arena for business is being built from recycled shards of the glass ceiling.

It’s a welcoming space for women entrepreneurs, where collaboration, consensus and diversity rule. Much of it is virtual, as more and more women opt to do business online. The number of female founders and owners has increased dramatically in recent years, and the impact of businesses with women at the helm is significant in terms of revenues and hiring.

A 2018 report by the SCORE Association, which provides free mentoring service for small business owners, shows women-owned enterprises increased 45 percent—five times faster than the national average—from 2007 to 2016, comprising 39 percent of America’s 28 million small businesses, employing nearly 9 million people and generating more than $1.6 trillion in revenue.

Betsy Dougert, SCORE’s director of communications, says, “We follow Small Business Administration guidelines of defining small businesses as firms with fewer than 500 employees and less than $10 million in revenue. SCORE also classifies businesses with 0-4 employees as microbusinesses. The vast majority of our 350,000-plus clients are microbusiness owners…. The average business starts with $5,000 or less in capital.”

“The 2018 State of Women-Owned Businesses Report” from American Express, covering 2007 to 2018, finds women running 40 percent of firms of all sizes—an increase of 58 percent—and employing 9.2 million people, with revenues of $1.8 trillion. Women of color account for 64 percent of startups, with African Americans in the lead, followed by Latinas and Asian Americans.

American Express attributes the rise in female entrepreneurship to both opportunity and necessity. Women surveyed by SCORE mention four major motivations: having the experience to start a successful enterprise, financial readiness, following a passion and desiring flexibility in their lives.

Women of all ages are launching businesses. While the majority—76 percent in SCORE’s report and 65.5 percent in the one from American Express—are 35 to 64, millennials and seniors are also making their mark.

Although most found businesses in sectors like retail, health care, education, arts, travel, food services, marketing and other professional services, some choose traditionally male fields like construction and manufacturing. While women starting businesses in STEM (science, technology, engineering and mathematics) are still rare, that’s changing thanks to a boost from two bills signed into law in 2017, the Empowering Women in Entrepreneurship Act and the INSPIRE Women Act.

Dougert wants female entrepreneurs in all fields to know that SCORE’s 10,700 volunteer mentors have their backs every step of the way. “We’re here for the life of your business,” she says, adding that “all resources are free because they’re prepaid with your tax dollars.”

Modern female entrepreneurs lead from feminine strengths like effective networking, empathy and an inclusive, holistic mindset to grapple with issues as universal as the future of Earth and as personal as the day-to-day challenges of being a woman. Some even believe that motherhood, which once diverted careers to the “mommy track,” makes them more productive in business.

Related: How I Make Motherhood and Solopreneurship Work Together

Pioneering futurist, economist and author Hazel Henderson sees this as a great time for female entrepreneurs: “One of the advantages women have now is that we’re very good at improvising, and we’ve learned that there are all kinds of niches, that you don’t have to be a big, powerful, well-capitalized organization to provide a good service.”

Henderson, a self-taught expert with four honorary doctorates and several best-sellers to her credit, has advised government agencies including the National Science Foundation. With a passion for “building the green, clean, knowledge-rich future,” she founded her company, Ethical Markets Media, in 2004, when she was 72. “I have a lot of fun,” she says. “We are a typical global, internet-based media company, operated out of the garage in my house.” Her St. Augustine, Florida home also boasts a studio from which she broadcasts a TV series and distributes it to business schools and public libraries around the world.

Growing up in a typical British family, Henderson noticed the authoritarian way her CEO father managed money, keeping her smart, competent mother at home and short of cash. Later, studying economic theory, she saw the same patriarchal thinking in texts most financial managers relied on: a narrow view of market risk and interest-rate risk, ignoring big-picture risks like income inequality, climate change and water shortages.

She teaches financial managers to shift from stranded fossil fuel assets, realize the benefits of what she calls “ethical biomimicry finance, operating your company on nature’s principles” and act in the best interests not only of shareholders but also of stakeholders—employees, customers, the community and the planet. Ethical Markets Media operates as a socially responsible B corporation and tracks trillions of dollars of investments in green sectors worldwide.

Henderson says the global view comes easily to female entrepreneurs: “Women connect all the dots.… Almost every company that’s forward-looking, looking into all these issues and how to turn them into positive opportunities, tends to be led by a woman.”

She advises women starting businesses, “Don’t take outside investment unless you absolutely need it,” and even then, “Make sure investors are totally aligned with your values and understand your business plan in its long-term goals and purposes.”


“Women connect all the dots.… Almost every company that’s forward-looking… tends to be led by a woman.”


Raising a family is a long-term goal for many women, including Sarah Lacy, an intrepid Silicon Valley journalist, internet entrepreneur and single mom. She started her first company, PandoMedia, an investigative journalism site covering the technology industry, in 2011 when she was on maternity leave from her job as senior editor at TechCrunch.

Lacy found that motherhood made her a better entrepreneur as well as a better version of herself. In her 2017 book A Uterus Is a Feature, Not a Bug she writes, “There’s something liberating about realizing that owning your motherhood could give just as many benefits in public life as denying it.”

The book chronicles how women are knocking down the longstanding “maternal wall,” male executives’ belief that women can be good managers or good mothers but not both. Raised by a mother who deferred her career, believing she “couldn’t be a perfect mother and a perfect teacher at the same time,” Lacy admits that she, too, bought into this myth for a long time but now realizes that “the most successful entrepreneurs bring their whole selves to the job.”

“I came up in newsrooms and working in male-dominated environments, and every manager I had, male or female, managed by screaming,” she recalls. “It was only after becoming a mother that I realized that managing people by screaming is a really great short-term motivator but it’s a really bad long-term motivator and a really bad way to build a culture.

“When you have a child, yelling and intimidation don’t work. You cannot tell a 2-year-old you’re going to fire him if he doesn’t get potty trained.”

She believes that motherhood enhances universal feminine traits like collaborative leadership, empathy, consensus building, active listening and competent multitasking. To lead effectively, she says, “You really have to learn how to meet people where they are, how to be empathetic, how to understand what’s going to motivate them, how to understand why they’re stuck where they are, and manage everyone differently, the same way you raise your children differently.”

The importance of sisterhood— “one woman at a time standing up to a hostile environment, and all of us supporting her” —is a theme that runs through Lacy’s book. In 2017, she launched her second venture, Chairman Mom, which she describes as “a subscription-based platform where badass working women can help each other solve the hardest problems they face.”

The desire to stand up for “invisible” women inspired former IBM executive Sharon Hadary, Ph.D., to found the nonprofit Center for Women’s Business Research in 1988. At that time, she notes, women-owned businesses were perceived as small, not growth-oriented and not creating jobs or revenue.

Her research team, based in the Washington, D.C. area, set out to identify what women needed to grow their businesses and “to showcase that women business owners in fact were running sizable businesses that were making a contribution to our economy,” she says. “In our first press release, the lead was, ‘Women-owned businesses employ more women in the United States than the Fortune 500 do worldwide.’”

That revelation led Hadary to appear on ABC’s Good Morning America, which, in turn, led to a flurry of phone calls asking to buy the research report she had mentioned on the show. “The corporations took notice, and the legislators took notice,” she recalls. The next link in this chain of support was $10 million that Wells Fargo lent to women entrepreneurs in the following year.

In the book How Women Lead, co-authored with Laura Henderson and published in 2013, Hadary outlines eight success strategies women can use to embrace their strengths, advocate for themselves and design their own careers. She says, “Today, as I look around, what inspires me is that so many women are saying, ‘Yes, I can!’ ”


“Today, as I look around, what inspires me is that so many women are saying, ‘Yes, I can!’ ”


Hadary wants to hear many more women saying that in the future. She runs Enterprising Women events for high school students to focus on STEM, talk with business owners in related fields and learn how to present themselves professionally. “We need to make sure that we help them see… that they can take control of their lives and their destinies and that they have the skills and the knowledge to do that,” she says.

Mina Shah, formerly a top trainer in Tony Robbins’ organization, instills confidence in adult women through a year-long program of monthly Mina Meetings held by 300 chapters in 52 countries. Through group discussions and holding one another accountable for action items, participants work on learning their value, then claiming their worth.

In her TEDx talk, “What Happens When Women Stop Believing the Lies,” the Miami-based motivational speaker encourages women to free themselves from the sexist myths they’ve internalized from society and family as well as the “intimate lies” they tell themselves. “We’re in a transition,” Shah says. “We’re coming into a place where we’re understanding it’s OK to be a woman, it’s OK to speak up, it’s OK to be ourselves, it’s OK to take leadership positions.”

Shah says it was hard to leave the Robbins team, where she had worked for more than four years, loving her job, feeling validated and performing at the top of her game. But her inner voice told her she had another purpose to fulfill. She moved on in 2012 and founded Mina Shah Enterprises the following year, self-funding with income from consulting. “Mina Meetings are profitable by design,” she says. “I’m proud to say we’ve been profitable from year one and in every year since.”

Each of these entrepreneurs acknowledges that, while unconscious bias still impacts women leaders, male-female business partnerships produce some of the best outcomes for all involved. While their feminism is strong, so is their desire to gain men as allies.

Hadary says, “Particularly when it comes to access to capital, until men become part of the solution, we will still have the challenges.”

Lacy blends her roles as CEO with mothering her son, Eli, and daughter, Evie, with the help of their father (her friendly ex-husband) and her supportive boyfriend. She’s a big believer in networking and building relationships with colleagues of both sexes. “If I had not spent 20 years building relationships and trust with really good men in this ecosystem, I would never have gotten past the starting block as a founder,” she says.


“The next hundred years will be referred to as the female takeover.”


In her book, Lacy quotes Andy Dunn, former CEO of the menswear company Bonobos and an early investor in Chairman Mom, as saying, “The next hundred years will be referred to as the female takeover. And by ‘takeover,’ I don’t mean ‘Run for the hills, guys!’ I mean ‘Your life will be improved by the ascendance of women.’ ”

Cautioning against getting too hung up on gender, Shah emphasizes fostering mutual respect with everyone. “Women focusing on their own self-confidence, their own lives, how they are showing up, is really what’s going to move the needle forward for everybody,” she says.

“The really mature men know that what the planet needs now is for women to be in totally full partnership,” Henderson says. “And maybe to lead for a while.”


This article originally appeared in the Summer 2019 issue of SUCCESS magazine.

Brewing a Better World

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Dan Bailey, owner of Amavida Coffee Roasters, grew up in the coffee-farming town of Yauco, Puerto Rico, and moved to Algeria in his early 20s to study engineering. He’s worked as an engineer and project manager for Raytheon, General Electric and Emerald Solutions. He started an independent consulting firm, reviewing and consulting for various Fortune 500 companies. But he’s always had a heart the farming communities he knew as a child in Puerto Rico.

It was during his time consulting businesses that Bailey did a thorough self-evaluation of his skills and, with the support of his wife, Sally Bailey, decided he wanted to work with coffee. Seeing the impact of unfair buying trends on small farming communities, Bailey knew he could make an impact. The Baileys began experimenting with home coffee roasting while living in Birmingham, Ala., and decided to move close to Seaside to take root and raise their daughter, Caroline, here.

They opened the first Amavida Coffee Roaster in 2004 in Freeport. In the years since, Amavida has opened four cafés spanning from Seaside to Panama City, and has a roasting facility in the South Walton Commerce Park which houses, roasts and distributes its magic coffee beans. Dan is CEO and manager, while Sally serves as board vice president and secretary, and wears other hats in the majority women-owned business. The company was named Roaster of the Year by Roast Magazine in 2018.

For the Baileys, the coffee business is not about the almighty dollar. It is about creating relationships, fostering love of life, and supporting happy and healthy relationships. The company’s mission is to improve the lives of small coffee farmers in impoverished communities. Each year, the Baileys visit the farms where they buy Amavida’s Organic and Fair Trade coffee beans to ensure the communities are properly cared for and that the profits from coffee sales are being distributed fairly.

Amavida is recognized as a Certified B Corp, a designation for companies certified by the nonprofit B Lab, an organization that serves a global movement of people using business as a force for good. B Corps must meet rigorous standards of social and environmental performance, accountability and transparency. Amavida is among these sustainable brands, and is Florida’s only certified B Corp in the coffee industry.

Amavida has been listed as one of 203 companies in the B Corp community that are recognized as 2018 Best For The World: Changemakers. This list celebrates the companies tackling the hard work to make measurable, positive impact improvement. Each of the more than 2,500 Certified B Corporations declares, upon certification, to be committed to continuous impact improvement.

Dan and some Amavida staffers attended the B Corp retreat in New Orleans recently as the coffee sponsor of the event. During the retreat sessions, the Amavida staff discussed with other B Corp companies how to do more to make a global impact for good.

While they Baileys strive to make a global impact for good, they support local young people who want to make a career with the company, knowing that the future of the industry relies on the younger staffers. The need to do good is also instilled in the company’s 40+ employees. Some who grew up in the area and attended Seaside Neighborhood School include Jennifer Pawlik, project manager; Martin Trejo, director of coffee; and Jacob Thompson, general manager.

Amavida is a recipient of Real Leaders 100 Top Impact Awards 2019, a magazine that recognizes positive impact companies. The awards rank the top companies applying capitalism for greater profit and greater good. The coffee roaster’s plan for future impact is having “healthy coffee farming communities supported by consumers that are educated and concerned about their choices. A belief in the B Corporation movement as a means to improve the way we conduct business – toward others and the environment, and educational institutions teaching a new way of doing business along these ideals.”

The list of 2019 Top Impact Companies celebrates businesses who continuously work to make measurable, positive impact improvement. “We can only affect positive change through connection and collaboration with our suppliers, customers, employees, and within our communities,” says Madison Daum, a student intern at Amavida. “We are so grateful for our local communities and our partnerships with organizations like Cooperative Coffees and On the Ground Global, who make working towards our mission and our ability to support sustainable communities possible. It is also with great dedication from the people on our team at Amavida Coffee Roasters and our coffee producers who are in the grind every day, working to be a force for good.”

Three of Amavida’s coffees earned bronze medals and one silver in the Golden Bean Awards, the world’s largest coffee roasters competition and conference. The silver medal recognizes Amavida’s espresso mandarina as the 14th best in the country.

After 11 years serving coffee on the beach side of town, Amavida has a new location at 25 Central Square, along with a new look and some new menu items. “It’s a big change from that 30-year-old temporary building that had a lot of charm, it was part of the Seaside experience,” Dan Bailey says. “But this also allows us to do more. Having seating is important for having space to gather. Hopefully our customers are going to receive it well, it appears so.”

Wall art from Anne Hunter Galleries, located next door, is featured in the coffee shop. Adding to its menu, Amavida offers beer on tap from local producers, a wine menu and some healthy foods. And while the coffee brand has a new appearance, the vision remains the same. “Since our beginnings in 2004 we’ve aimed to create global impact, improving the lives of coffee producers through our work at Amavida,” says Jennifer Pawlik, project manager. “The artwork that’s resulted from this rebrand is intended to more clearly express who we are, and who we are growing to become as an organization. We hope that the new logo and other elements (e.g. colors, font) will capture the character of our company, vibrancy of our culture, and quality of our offerings; while inspiring pursuit of our vision and mission — to be recognized as the leader in our industry by our customers, our employees, our community, and our suppliers and to be the best sustainable coffee and tea provider in our communities.”

Pawlik explains that the emblem is as a radiant symbol, signifying elements that bind people, as well as Amavida’s passion for coffee and love of life. “In a more general sense, triangles are symbols of creativity and change. Also represented is the sun, its rising and setting is a shared experience across the globe and is something our local beach communities are famous for. A mountain may also be seen and is intended to honor producer communities and the coffees origins, which are often found in mountainous regions at higher elevations. Another element of this design is the indigenous Aztec style of the artwork, which like our Latin name is inspired by some of our first-formed relationships at origin in Central America. Finally, you may see a pathway within the radiant symbol, which recognizes the journey we are on together and the roads we walk in solidarity.”

Find Amavida Coffee Roasters on the web at or amavida coffee on facebook.

Conscious Capitalism aims to expand in Tampa Bay

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A national organization that promotes the idea that business must have a purpose beyond profit hopes to get a stronger foothold in the Tampa-St. Pete area.


“I think there’s a lot of momentum in Florida and in Tampa particularly right now,” Alexander McCobin, CEO of Conscious Capitalism Inc., told St. Pete Catalyst in an exclusive interview at Startup Week Tampa Bay on Wednesday. “That’s one of the reasons the Florida chapter is part of Startup Week — because we want to introduce this to more businesses, both those that are already having an influence and those that are going to have an influence in the future.”

McCobin was accompanied by Jared Meyers, chairman and owner of St. Petersburg-based Salt Palm Development, a real estate firm that has become a certified B Corp. That means the company has been certified by the nonprofit B Lab as voluntarily meeting higher standards of transparency, accountability and performance.

Salt Palm also is a member of the Florida chapter of Conscious Capitalism.

The national organization works with businesses to help them run on four tenets:

Higher purpose.  That means more than just maximizing profits and trying to achieve a greater ideal.

Taking care of all stakeholders. “Instead of thinking that if they are going to benefit one group, they need to take away from another – for instance, if they are going to help employees they must be harming customers or shareholders – getting them to a win-win-win mindset where you can benefit customers by benefitting your employees and shareholders and finding those interconnected opportunities,” McCobin said.

Conscious leadership, or leaders who focus on “we” rather than “me” and bring out the best in all around them.

Conscious culture, which involves creating environments where people are able to bring their full selves to work.

National retailers, including Whole Foods Market and The Container Store, are among the partners of Conscious Capitalism. So is Echo Park Automotive, a Dallas-based used car dealership.

“What is incredible about them is this is the used car field, where you typically don’t think about conscious business whatsoever,” McCobin said. “What they did is identified their purpose was to infuse happiness in all of their employees’ lives, and they focused on building out that culture, and in doing so, created a thriving business, growing from $40 million revenue in the mid 2000s to hundreds of millions of revenue in the last couple of years, which led to them merging with a larger company to share this with other used car dealerships around the country.”

A study of 28 public companies identified as the most socially conscious showed that 18 of them outperformed the S&P 500 index by a factor of 10.5 between 1996-2011, according to a 2013 report in the Harvard Business Review.

For Salt Palm — which became a certified B Corp in March 2018 — it’s a little early to measure return on investment, Meyers said. But it’s had a personal impact on him, making him more excited about doing business.

“It’s made us a better community partner and brought more visibility to what we do,” Meyers said.

Salt Palm just completed the first phase of The Sabal, a development at 532 4th Ave. S., with four townhomes. A second phase with four more townhomes is under construction, with two of those already sold.

The company bought carbon offset credits, designed to reduce the environmental impact of the development, from for the first phase of the project and plans to do so for the second as well, Meyers said.

Salt Palm also has a standing commitment to put at least 50 percent of its profits back into the community. Last year, the company put 100 percent of its profits back, although Meyers added that doesn’t mean the company will do that every year, and he doesn’t expect other businesses to meet that benchmark.

“When buyers come in to look at our project and they hear our story, it has a feel-good element,” Meyers said. “Buyers know that the profits we generate go back to the community, and we are encouraging other businesses to adopt these business models.”

Florida Governor Details $2.5 Billion Plans to Help Everglades and Fight Algae Blooms

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Florida Gov. Ron DeSantis unveiled plans Thursday to spend $2.5 billion to help restore the Everglades and get a handle on algae blooms that have fouled the state’s waterways and shorelines.

“I pledged I would take action, and today, we are taking action,” DeSantis said. “What we’ve done is really, really strong … I think this is something that can unite all Floridians.”

DeSantis, who was sworn into office Tuesday, made his announcement at a Florida Gulf Coast University field station in Bonita Springs, one of the areas overwhelmed with toxic blue-green algae last year.

Part of the new governor’s plan includes establishing a blue-green algae task force whose mission is to reduce the impacts of the harmful algae blooms caused by nutrients from farmland washing into Lake Okeechobee and then flowing downstream.

The algae blooms coincided with a lingering red tide outbreak that littered the state’s Gulf Coast beaches with tons of dead fish and left visitors with irritated lungs and eyes. This week, Florida wildlife officials have said tests are again showing red tide off of Sarasota and Manatee counties.

Florida Gov. Ron DeSantis on Thursday announced major changes to clean up Florida’s waters, including spending $2.5 billion and launching more aggressive policies to address algae choking Lake Okeechobee and polluting the state’s coasts. (Joe Raedle/Getty Images)
Florida Gov. Ron DeSantis on Thursday announced major changes to clean up Florida’s waters, including spending $2.5 billion and launching more aggressive policies to address algae choking Lake Okeechobee and polluting the state’s coasts.

(Joe Raedle/Getty Images)

While campaigning for the governor’s office, DeSantis promised to restore the Everglades and protect Florida’s beaches. Still, as the Miami Herald reported, environmentalists were angered when he dismissed climate change as a significant threat.

WUSF reported that after a tour of the Everglades last September, DeSantis told reporters, “the sea rise may be because of human activity and the changing climate, you know, maybe it’s not. I don’t know. But what I do know is as I see the sea rising I see the increased flooding in South Florida. So I think you’d be a fool not to consider that an issue that we need to address.”

In December, environmental groups presented the newly elected DeSantis a petition with more than 3,400 signatures asking him to declare climate change a threat to the state.

On Thursday, DeSantis announced that as part of his water policy reforms, he is creating an Office of Resilience and Coastal Protection to help prepare Florida’s coastal communities and habitats for impacts from sea level rise.

“As we’ve seen things like increased flooding (and) rising waters, we want to make sure that Florida is doing what it needs to do to protect its communities,” DeSantis said.

However, he did not mention fighting the causes of climate change or the need for renewable energy, the Herald reported.

The Sierra Club Florida Chapter said in a statement the group is concerned that DeSantis’ plans lacked a direct mention of “the need to combat climate change which is making Florida’s waters warmer and intensifying harmful algae blooms.” Still, chapter director Frank Jackalone said, “In his first week in office, Gov. DeSantis has done more to address Florida’s water quality crisis than Gov. Rick Scott did in eight years.”

Other changes that DeSantis called for in an executive order include:

  • Speed up approval and construction of a reservoir project to prevent pollutants from reaching the Everglades.
  • Expedite projects with the U.S. Army Corps of Engineers to improve management of Lake Okeechobee.
  • Work to replace septic tanks.
  • Appoint a chief science officer to coordinate and prioritize scientific data, research, monitoring and analysis needs.
  • Explore options to stop Georgia’s upstream water use from causing further adverse impacts to the Apalachicola River and Bay. The region’s oyster industry has been harmed because less fresh water is reaching the bay.
  • Oppose all offshore oil and gas activities off every coast in Florida and hydraulic fracturing in Florida.

Environmental groups praised DeSantis’ plans, the Herald reported.

“It’s a little bit like Christmas morning to see all of the things in this executive order, everything from fully funding and accelerating Everglades projects to standing strong on keeping the eastern Gulf of Mexico closed to drilling to creating an office of resilience,” said Audubon Florida Executive Director Julie Wraithmell.

Everglades Foundation CEO Eric Eikenberg called the measures a bold first move.

“Here is a governor who is relying on science, and as a science-based organization, that is what we’ve been yearning for,” Eikenberg said.