Just as in political elections, people would rather take action to make a statement.
Especially this past year, the idea of “voting with your wallet” has taken on a certain cache as consumers have looked to connect their spending habits with their larger ethical stance. The #GrabYourWallet movement, for instance, took President Trump’s lewd comments as a springboard to encourage consumers not to buy from more than 50 Trump-affiliated brands. And new financial tools, like the impact measurement score from the company Aspiration, help consumers to track the environmental and ethical implications of where they shop.
