Via CBS News – The threat of plastic waste to marine wildlife is well known; the most ubiquitous image of its impact is that of seafaring turtles and gulls ensnared in the net-like rings that yoke six-packs of canned beverages together. Now one Florida brewery is rolling out a solution for making them safer.
Saltwater Brewery, based in Delray Beach, is working with the startup E6PR (short for Eco Six Pack Rings) on a “sustainable way of handling cans.” The project is a collaborative effort between New York ad agency We Believers, Mexican biodegradable supplier Entelequia, and private investors from the beverage packing industry.
Manufactured with “by-product waste and other materials,” the reimagined rings will be compostable when disposed of properly, and biodegradable if they end up being littered.
