Resources | Florida For Good

// B Corps // Responsibility

If you can’t answer these 3 questions about your social impact, you’re purpose-washing

Is it just me or does almost every tech startup seem to be in the business of making the world a better place nowadays? A potential shift in attitudes about...

// Responsibility

FAQ: Investing in Benefit Corporations

What kinds of investors are investing in benefit corporations? Will the accountability provisions put the directors in a situation where they are required to take actions they might not otherwise...

// B Corps

B Corp vs Benefit Corporation (Venn Diagram)

A visual representation of the differences and similarities between B Corps and Benefit Corporations.

// B Corps // Impact Assessment

Complete Guide for B Corp Certification (Download)

Download The Complete Guide to B Corp Certification for Small to Medium-Sized Enterprises: Articulate the business case, Engage your leadership and board, Complete the B Impact Assessment, Complete the legal...

// B Corps

Rise of the B Corp

Since 2008, B Corporations have demonstrated an annual survival rate of at least 90% in the United States.

// B Corps // Responsibility

Discounts if you are a B Corp

Discounts if you are a B Corp through B Corps & Partners – Intuit, Salesforce, NetSuite, TrustLaw, many more

// Responsibility

Find Discounts at Mission-Driven Companies (via DoneGood)

DoneGood makes it quick, easy, and affordable to make the world better with every purchase. DoneGood brands do good for people, animals, and the planet. They obsess over what makes...

// B Corps // Responsibility

Do Business with a For Good Business – Compare certifications

// B Corps // Responsibility

Difference between B Corp and Benefit Corporation

Many people use the terms “B Corp” and “Benefit Corporation” interchangeably. While similar in concept, there are important differences. B Corp is the term used for any for-profit entity that...

// B Corps // Responsibility

Do Business with Florida Benefit Corporations

Benefit corporation legislation is effective in Arkansas, California, Colorado, Delaware, Florida, Hawaii, Illinois, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Utah, Vermont, Virginia,...

// B Corps // Responsibility

Do Business with Florida Certified B Corps

Official B Corporation directory. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose....

// Responsibility

Consumers “buycott” Patagonia – web sales grow six times

Fast Company: Especially this past year, the idea of “voting with your wallet” has taken on a certain cache as consumers have looked to connect their spending habits with their...

// Responsibility

Conscious Capitalism Companies perform 10X better

HBR: If you had told me, when I was attending college during the height of the Vietnam War, and the heyday of the counterculture, that several of the most inspiring...

// Data

Purpose-driven businesses outperform

Fast Company: Why Purpose-Driven Companies Are Often More Successful. Starting and surviving in today’s economy is hard, but the companies that figure it out have something in common: the pursuit...

// Responsibility

What’s Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen...

// Data

Millenials will represent 75% of the workforce in 2025 & 75% of them would take a pay cut to work for a responsible company

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company. Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where...

// Data

81% of Millenials expect their favorite companies to make a public declaration of their corporate citizenship

Forbes: Millennials Driving Brands To Practice Socially Responsible Marketing. America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton...

// Data

66% of consumers & 73% of Millenials are willing to pay more for products from socially responsible companies

Corporate Social Responsibility Matters: Ignore Millennials at Your Peril. It is no secret that companies must be responsive to customer demands and expectations if they want to survive. Consumers are...

// Data

68% of Employees are Disengaged

Inc: 68 Percent of Employees Are Disengaged, But There Is a Scientifically Proven Way to Boost Engagement. Your team is one of your most valuable assets when it comes to...

// Responsibility

Don’t go from Trusted to Busted

Forbes: From Trusted To Busted: Brands Have A Credibility Crisis. Akio Toyoda, the president of Toyota Motor , stood in front of the House Committee on Oversight and Government Reform...

// Responsibility

How will you be viewed if you ignore the Responsibility Revolution?

For American Consumers, a Responsibility Revolution. In America, we are recalibrating our sense of what it means to be a citizen, not just through voting or volunteering but also through...

// Data

Only 37% of Millenials trust corporate leadership & 86% of them distrust Wall Street

With the proliferation of fake news in real news cycles and the advent of alternative facts as actual facts, there’s little wonder that trust is in short supply these days....

// Data

Only 19% of Americans 18 to 29 Identify as Capitalists

Time: A poll conducted by the Harvard Institute of Politics found something startling: only 19% of Americans ages 18 to 29 identified themselves as “capitalists.” In the richest and most...

// Responsibility

The United Nations 17 Sustainable Development Goals

In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by...

// Responsibility

Responsible Corporate Structures

A Startup Cheat Sheet for the Baffling World of Company Structures. LLC? C Corp? B Corp? PBC? L3C? The alphabet soup of terminology has created confusion over what corporate forms...

// Responsibility

ESOP Model Encourages Employees to Excel

Future State is an Oakland, California-based management consulting firm with 30 years of experience helping world-class organizations manage major transformations such as mergers, acquisitions, growth to scale, tech transformation and...

// Responsibility

Why your company should be a 1% for the Planet member

We’re taking a cue from our good friends over at Manoverboard, a fellow B Corp agency in Winnipeg, Canada, who recently wrote about why becoming a 1% for the Planet...

// Responsibility

Blackrock push for social responsibility

BlackRock’s Message: Contribute to Society, or Risk Losing Our Support. On Tuesday, the chief executives of the world’s largest public companies will be receiving a letter from one of the...

// Responsibility

Social Responsibility in Investing

Social responsibility has become increasingly important to companies over the last several years. Whether it’s by empowering women, helping the environment, or trying to end poverty, more and more companies...

// Responsibility

Why corporate social responsibility is important

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to...

// Impact Assessment

Impact Assessment FAQ

As a standards-based organization, B Lab follows international best practices and guidelines for standards development to ensure the highest levels of effectiveness, fairness and credibility of the B Impact Assessment....

// Impact Assessment

What is the Impact Assessment?

Any company can use the assessment to benchmark and improve its impact. Any score higher than 0 points is a good score. 200 points is the maximum score and a...

// B Corps

B Corps on Campus

In more than 200 universities, around the world, through classroom curriculum, the experiential learning of B Impact Teams, and unparalleled access to impact data, B lab is inspiring

// Impact Assessment

How to Successfully Complete Your Impact Assessment

The process to achieve B Corp Certification is intentionally rigorous to ensure that only legitimate companies succeed. However, if you are a genuinely responsible business, you should be able to...

// B Corps

Access Social Impact Funds through GIIRS Rating

GIIRS uses the B Impact Assessment to deliver a comprehensive accounting of your portfolio’s impact on workers, customers, communities, and the environment. Your team leverages our B Analytics platform to...

// B Corps

B Corps in the Public Markets

List of logos – publicly held B Corps and parent companies of B Corps

// B Corps

Why do Richard Branson & other leaders partner with B Lab?

The Challenges below get right to the heart of the issues that cause companies to remain rooted in Plan A – business as usual. They are our initial framework for...

// B Corps

States Which Permit Benefit Corporations

State by State Status of Legislation. A new legal tool to create a solid foundation for long term mission alignment and value creation. It protects mission through capital raises and...

// B Corps

Just Good Business: An Investor’s Guide to B Corps

Investors, meet the B Corps. B Corps, meet the Investors. Two movements for conscientious business, impact investing and B Corps, both began just a dozen years ago—and have grown rapidly. From...

// B Corps

B Lab’s “Triple-Bottom-Line”

A native of Australia, Prue Barrett, 36, started Agrodolce for Fast Foodies, her first company, six months ago in Brooklyn. Her goal? Package and sell slow-cooked provisions – stocks for...