Change Your Mind For Good. Change Your Business For Good.

Purpose-Driven Businesses

Society is moving in a direction that requires businesses to be accountable, transparent, offset consequences, and contribute value. Purpose-driven businesses will step up and thrive. Greed-driven businesses will become obsolete.

B Community

The B Community is built by everyone who works for, buys from, invests in, learns or teaches about, or supports businesses striving to create a shared and durable prosperity for all. To build a B Community, we need a new kind of business that balances purpose and profit, with leaders across the globe and all sectors of society using business as a force for good.

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B Corporations are Gaining Traction


Certified B Corps in Florida

Florida Benefit Corporations

Unified Goal

Consumers are Demanding Responsibility

Why corporate social responsibility is important

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to...

66% of consumers & 73% of Millenials are willing to pay more for products from socially responsible companies

Corporate Social Responsibility Matters: Ignore Millennials at Your Peril. It is no secret that companies must be responsive to customer demands and expectations if they want to survive. Consumers are...

81% of Millennials expect their favorite companies to make a public declaration of their corporate citizenship

Forbes: Millennials Driving Brands To Practice Socially Responsible Marketing. America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton...

Millennials will represent 75% of the workforce in 2025 & 75% of them would take a pay cut to work for a responsible company

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company. Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where...

What’s Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen...

Why Thousands of Companies Are Turning Their Backs on a Business Doctrine That’s Been Accepted for Decades

At the B Lab Champions Retreat in Los Angeles in September, nearly 700 attendees representing the B’s–the tip of a global movement numbering 60,000 companies–are gathered to honor great performers. And...

Responsible Companies are Acting and Amplifying Through Collective Action

  • B Corps are sustainably improving Poverty, Hunger, Health, Gender Equality, Education, Clean Water & Energy, Inequality, Climate Action, Quality of Life, Greater Good through voluntary transparency, accountability and action.
  • Florida has a burgeoning community of value-driven businesses coming together to create change, align purpose with profit, and address social and sustainability issues… A network of socially conscious entrepreneurs and organizations… Bringing together businesses in FloridaForGood.
  • FloridaForGood requires no certification – we’re a collective of businesses making a simple declaration that our companies make decisions considering more than just profits. If you’d like to join and be listed in the directory, just answer a few questions about your company and endeavors.
  • Inspired by the global B Corp movement, FloridaForGood is for any business contributing to greater good.

Florida Needs Your Help

Strengthening Communities

  • Responsible businesses are more likely to:
    • Volunteer and support nonprofit organizations
    • Reinvest money earned back into the local economy
    • Create Businesses to Support People rather than Use People to Create Businesses

Higher-Quality Jobs & Meaningful Work

  • Half of Florida’s households struggle to make ends meet
  • Responsible businesses are:
    • Values aligned with their employees and customers.
    • More likely to provide paid time off, health insurance, and a living wage.
    • Sharing how educating their employees and sharing how they make a positive impact.

Protecting Our Environment

Maintaining Our Identity as the Top Travel Destination in the World

Increasing Transparency, Accountability, and Trust

Preparing for the Purpose-Driven Economy

  • Millenials and Generation Z have different expectations of public institutions.
  • Helping new businesses and existing businesses incorporate social responsibility into their DNA will help unite generations.