Why

Change Your Mind For Good. Change Your Business For Good.

Purpose-Driven Businesses

Society is moving in a direction that requires businesses to be accountable, transparent, offset consequences, and contribute value. Purpose-driven businesses will step up and thrive. Greed-driven businesses will become obsolete.

B Community

The B Community is built by everyone who works for, buys from, invests in, learns or teaches about, or supports businesses striving to create a shared and durable prosperity for all. To build a B Community, we need a new kind of business that balances purpose and profit, with leaders across the globe and all sectors of society using business as a force for good.

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B Corporations are Gaining Traction

Industries

Certified B Corps in Florida

Florida Benefit Corporations

Unified Goal

Consumers are Demanding Responsibility

Why corporate social responsibility is important

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to...

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66% of consumers & 73% of Millenials are willing to pay more for products from socially responsible companies

Corporate Social Responsibility Matters: Ignore Millennials at Your Peril. It is no secret that companies must be responsive to customer demands and expectations if they want to survive. Consumers are...

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81% of Millennials expect their favorite companies to make a public declaration of their corporate citizenship

Forbes: Millennials Driving Brands To Practice Socially Responsible Marketing. America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton...

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Millennials will represent 75% of the workforce in 2025 & 75% of them would take a pay cut to work for a responsible company

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company. Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where...

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What’s Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen...

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Why Thousands of Companies Are Turning Their Backs on a Business Doctrine That’s Been Accepted for Decades

At the B Lab Champions Retreat in Los Angeles in September, nearly 700 attendees representing the B’s–the tip of a global movement numbering 60,000 companies–are gathered to honor great performers. And...

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Responsible Companies are Acting and Amplifying Through Collective Action

  • B Corps are sustainably improving Poverty, Hunger, Health, Gender Equality, Education, Clean Water & Energy, Inequality, Climate Action, Quality of Life, Greater Good through voluntary transparency, accountability and action.
  • Florida has a burgeoning community of value-driven businesses coming together to create change, align purpose with profit, and address social and sustainability issues… A network of socially conscious entrepreneurs and organizations… Bringing together businesses in FloridaForGood.
  • FloridaForGood requires no certification – we’re a collective of businesses making a simple declaration that our companies make decisions considering more than just profits. If you’d like to join and be listed in the directory, just answer a few questions about your company and endeavors.
  • Inspired by the global B Corp movement, FloridaForGood is for any business contributing to greater good.

Florida Needs Your Help

Strengthening Communities

  • Responsible businesses are more likely to:
    • Volunteer and support nonprofit organizations
    • Reinvest money earned back into the local economy
    • Create Businesses to Support People rather than Use People to Create Businesses

Higher-Quality Jobs & Meaningful Work

  • Half of Florida’s households struggle to make ends meet
  • Responsible businesses are:
    • Values aligned with their employees and customers.
    • More likely to provide paid time off, health insurance, and a living wage.
    • Sharing how educating their employees and sharing how they make a positive impact.

Protecting Our Environment

Maintaining Our Identity as the Top Travel Destination in the World

Increasing Transparency, Accountability, and Trust

Preparing for the Purpose-Driven Economy

  • Millenials and Generation Z have different expectations of public institutions.
  • Helping new businesses and existing businesses incorporate social responsibility into their DNA will help unite generations.