Moving Forward: Using Travel as a Force for Good
The COVID-19 pandemic presented many industries across the world with an opportunity to reexamine the way they conduct business and the impact of those operations on the world and society as a whole.
Over the past few months, we have seen incredible stories of camaraderie and support from companies and organizations committed to helping others. That spirit should endure as we move forward into a new era for the tourism industry. An era in which people, the planet and profit are viewed as equal pillars of success in any organization. Now is the time to come together and share best practices, helpful guidance and informative resources.
Sustainable and responsible travel will now be at the forefront of traveler’s minds when planning a trip, so how will your business provide them with viable options? How will your travel company keep them comfortable in a post COVID-19 world where cleanliness, health regulations and safety are another major concern? How will you transparently communicate your commitment to these factors with guests, as well as your employees and workforce?
The B Tourism platform hopes to serve as a resource for all of these needs and beyond, in addition to inspiring companies to use their business as a force for good against a variety of issues from inequity to greenwashing and corporate greed.
Let’s all come together for the betterment of our world.